![]() He adds that he is obsessed with baking shows, further proving his love for sweet treats. While Rotella was born to create stellar, immersive festivals, his other career path would be opening donut and candy shops that boast distinguished flavors and toppings as well as artistic aspects. Pasquale Rotella at Beyond Wonderland at The Gorge last year. ![]() Our goal is to create that at the highest level.” It's not just a concert-it’s a full 360 auto audio-visual experience. It's about the music, it's about the people, the mindset of the people that are gathering together. “It all comes from the first experiences I had at underground parties before I was even a promoter. “The interaction of people on the dance floor, the communication through movement, the music being amazing-that's so important,” he adds as to why his events stay true to his beginnings. He says that the feeling of the underground is both “a vibe,” “an attitude" and “an energy.” He notes that staying true to his underground party days still translates to Insomiac’s events, even if they take place in a big, open field in the middle of the desert or an arena in the middle of a city. Rotella began his raving days at underground events, which typically take place at warehouses as opposed to venues and were illegal at times. “I love the scene and the music as much as I did when I first discovered it.” “The core values of the scene, the original feeling that I had when I walked into my first underground event, is what keeps me going,” he says. According to the CEO, there haven’t been many changes within the industry since his first event. ![]() Rotella’s love for dance music began at the age of 17, and he hosted his first event in Los Angeles called Unity Groove, with the party featuring performances by DJs Steve Loria and Sean Perry. Pasquale Rotella in his early days of raving.
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